Social Media and the Business of Social - The Wynn Resorts

Summary

The main theme of this episode is the evolution of social media strategy within a large, luxury brand. Key subjects discussed include the transition from public relations to dedicated social media roles and the cautious approach taken by larger organizations to adopt new communication channels. The practical takeaway is that while brands recognize the need for social media, navigating its integration requires careful planning and monitoring due to established communication norms and brand equity.