The Power of Culture with Bobby Mason

Hey, somebody needs to peel [music] the Hey, somebody needs to peel [music] the shrimp. shrimp. shrimp. You have? You have? You have? Excellent. Good morning, afternoon, or Excellent. Good morning, afternoon, or Excellent. Good morning, afternoon, or evening. You are listening [music] to evening. You are listening [music] to evening. You are listening [music] to The Professional Noticer. Hello The Professional Noticer. Hello The Professional Noticer. Hello everyone. I'm Andy Andrews. Hey, thank everyone. I'm Andy Andrews. Hey, thank everyone. I'm Andy Andrews. Hey, thank you for making me a part of your week. you for making me a part of your week. you for making me a part of your week. My purpose here today with every show we My purpose here today with every show we My purpose here today with every show we do is to play the part of the [music] do is to play the part of the [music] do is to play the part of the [music] best friend or coach. I want to help you best friend or coach. I want to help you best friend or coach. I want to help you live the life of your wildest dreams by live the life of your wildest dreams by live the life of your wildest dreams by giving you access to the greatest giving you access to the greatest giving you access to the greatest mentors the world has to offer [music] mentors the world has to offer [music] mentors the world has to offer [music] today. This week The Professional today. This week The Professional today. This week The Professional Noticer is sponsored by Noticer is sponsored by Noticer is sponsored by wisdomharbor.com, the streaming service wisdomharbor.com, the streaming service wisdomharbor.com, the streaming service whose goal it is to create our next whose goal it is to create our next whose goal it is to create our next greatest generation. greatest generation. greatest generation. >> [music] >> [music] >> [music] >> Have your family join people across the >> Have your family join people across the >> Have your family join people across the nation with access to original content. nation with access to original content. nation with access to original content. Have you done this yet? You need to do Have you done this yet? You need to do Have you done this yet? You need to do this. This is found only on this. This is found only on this. This is found only on wisdomharbor.com and it builds effective wisdomharbor.com and it builds effective wisdomharbor.com and it builds effective and influential relationships between and influential relationships between and influential relationships between adults and young people. Dave Ramsey adults and young people. Dave Ramsey adults and young people. Dave Ramsey says it's also good for your business says it's also good for your business says it's also good for your business [music] and your teams. Utilizing video, [music] and your teams. Utilizing video, [music] and your teams. Utilizing video, audio, and the written word, content is audio, and the written word, content is audio, and the written word, content is [music] delivered in small bites by [music] delivered in small bites by [music] delivered in small bites by Grammy winners, CEOs, comedians, master Grammy winners, CEOs, comedians, master Grammy winners, CEOs, comedians, master chefs, best-selling authors, and Hall of chefs, best-selling authors, and Hall of chefs, best-selling authors, and Hall of [music] Fame speakers. There are even [music] Fame speakers. There are even [music] Fame speakers. There are even guitar lessons from an award-winning guitar lessons from an award-winning guitar lessons from an award-winning songwriter. Join wisdomharbor.com right songwriter. Join wisdomharbor.com right songwriter. Join wisdomharbor.com right now now now and become part of our quest to create and become part of our quest to create and become part of our quest to create another greatest generation starting another greatest generation starting another greatest generation starting with your family and your hometown.

with your family and your hometown. with your family and your hometown. That's wisdomharbor.com. Observations and answers, that's what we Observations and answers, that's what we do here on The Professional Noticer and do here on The Professional Noticer and do here on The Professional Noticer and as you know, we love it when somebody as you know, we love it when somebody as you know, we love it when somebody comes to the table with both and we have comes to the table with both and we have comes to the table with both and we have observations and answers today just by observations and answers today just by observations and answers today just by the dump truck load. I mean, I am so the dump truck load. I mean, I am so the dump truck load. I mean, I am so excited about today and excited about today and excited about today and our our guest, I'm going to give you his our our guest, I'm going to give you his our our guest, I'm going to give you his real name but then I won't call him real name but then I won't call him real name but then I won't call him Bobby. There are some times so I won't I Bobby. There are some times so I won't I Bobby. There are some times so I won't I won't introduce him with his real name. won't introduce him with his real name. won't introduce him with his real name. But he He the CEO of Spark Energy. This But he He the CEO of Spark Energy. This But he He the CEO of Spark Energy. This is a is a is a >> [music] >> [music] >> [music] >> a power conservation company and an >> a power conservation company and an >> a power conservation company and an electrical systems company and I'll let electrical systems company and I'll let electrical systems company and I'll let him explain a little more about it. I him explain a little more about it. I him explain a little more about it. I don't really understand it myself. But don't really understand it myself. But don't really understand it myself. But um um um he he is the star of the documentary he he is the star of the documentary he he is the star of the documentary series series series >> [music] >> [music] >> [music] >> Tender Rednecks that has been produced >> Tender Rednecks that has been produced >> Tender Rednecks that has been produced by Forbes and has a book that is by Forbes and has a book that is by Forbes and has a book that is about out and you can pre-order it today about out and you can pre-order it today about out and you can pre-order it today and you should and it's called Tuesdays and you should and it's called Tuesdays and you should and it's called Tuesdays in Trustville.

in Trustville. in Trustville. He is the I I think he is a culture He is the I I think he is a culture He is the I I think he is a culture architect. That's what I think he is. So architect. That's what I think he is. So architect. That's what I think he is. So please welcome please welcome please welcome Robert L. Mason. Hey Bobby. Robert L. Mason. Hey Bobby. Robert L. Mason. Hey Bobby. >> Good morning, Andy and it is a pleasure >> Good morning, Andy and it is a pleasure >> Good morning, Andy and it is a pleasure to be here and to be here and to be here and I'm trying I was kind of looking around I'm trying I was kind of looking around I'm trying I was kind of looking around seeing who this guy was you were seeing who this guy was you were seeing who this guy was you were introducing. introducing. introducing. >> I know. I >> I know. I >> I know. I >> [laughter] >> [laughter] >> [laughter] >> But I'll tell you I'll tell you what, >> But I'll tell you I'll tell you what, >> But I'll tell you I'll tell you what, man, I am so I'm so excited that you're man, I am so I'm so excited that you're man, I am so I'm so excited that you're here in person. here in person. here in person. You know, we have kind of cut back on You know, we have kind of cut back on You know, we have kind of cut back on [snorts] our numbers of [snorts] our numbers of [snorts] our numbers of of podcast and the reason we have of podcast and the reason we have of podcast and the reason we have is because we're How many have we done, is because we're How many have we done, is because we're How many have we done, Matt? Matt? Matt? What number is this? What number is this? What number is this? >> Uh this would be 383. >> Uh this would be 383. >> Uh this would be 383. >> 383 >> 383 >> 383 and as we look at the volume of them, and as we look at the volume of them, and as we look at the volume of them, you know, we realize you know, we realize you know, we realize some of them are A pluses some of them are A pluses some of them are A pluses and some of them are B's, you know, and and some of them are B's, you know, and and some of them are B's, you know, and and so we thought and so we thought and so we thought let's just do A pluses. And so we let's just do A pluses. And so we let's just do A pluses. And so we thought, you know, instead of struggling thought, you know, instead of struggling thought, you know, instead of struggling to put something out every Tuesday, why to put something out every Tuesday, why to put something out every Tuesday, why don't we put something out when we have don't we put something out when we have don't we put something out when we have something that's really really worth something that's really really worth something that's really really worth putting out. As as much as people are putting out. As as much as people are putting out. As as much as people are distracted today, distracted today, distracted today, let's make sure we let's make sure we let's make sure we give them their time's worth. And give them their time's worth. And give them their time's worth. And you, my friend, are worth the time. I you, my friend, are worth the time. I you, my friend, are worth the time. I appreciate you being appreciate you being appreciate you being >> Well, I I appreciate it, too, and it's a >> Well, I I appreciate it, too, and it's a >> Well, I I appreciate it, too, and it's a short drive from the metropolitan city short drive from the metropolitan city short drive from the metropolitan city of Trussville.

of Trussville. of Trussville. >> Well, it's not a short drive. It's only >> Well, it's not a short drive. It's only >> Well, it's not a short drive. It's only 4 or 5 hours, but I appreciate you 4 or 5 hours, but I appreciate you 4 or 5 hours, but I appreciate you making it. And and and to have you here making it. And and and to have you here making it. And and and to have you here and I've got to say I've just I've got and I've got to say I've just I've got and I've got to say I've just I've got to brag. to brag. to brag. It Bobby and this is like what do you It Bobby and this is like what do you It Bobby and this is like what do you what do you what do you call what do you what do you call what do you what do you call um um um the the the lay everything on the table. lay everything on the table. lay everything on the table. Bobby and his company, Spock Energy, are Bobby and his company, Spock Energy, are Bobby and his company, Spock Energy, are our clients of mine. And so but not all our clients of mine. And so but not all our clients of mine. And so but not all my clients have become great friends. my clients have become great friends. my clients have become great friends. And Bobby has become great friend and he And Bobby has become great friend and he And Bobby has become great friend and he brought me brought me brought me these these these jigs. These are crappie jigs. And um jigs. These are crappie jigs. And um jigs. These are crappie jigs. And um he made them, which is just amazing to he made them, which is just amazing to he made them, which is just amazing to me. me. me. >> It's one of the fallouts of COVID. >> It's one of the fallouts of COVID. >> It's one of the fallouts of COVID. >> Really? >> Really? >> Really? >> plenty of time on my hand and I watched >> plenty of time on my hand and I watched >> plenty of time on my hand and I watched a couple of YouTube videos and I said, a couple of YouTube videos and I said, a couple of YouTube videos and I said, "You know, I think this old high-tech "You know, I think this old high-tech "You know, I think this old high-tech redneck can do that." And so I ordered redneck can do that." And so I ordered redneck can do that." And so I ordered some stuff on Amazon and some stuff on Amazon and some stuff on Amazon and I are one now.

I are one now. I are one now. >> Wow. >> Wow. >> Wow. I am I am so so I can't wait to show I am I am so so I can't wait to show I am I am so so I can't wait to show Adam Adam Adam these. And and Bobby, your book these. And and Bobby, your book these. And and Bobby, your book First of all, before I get into the book First of all, before I get into the book First of all, before I get into the book um um um Tell give us kind of an overview of Tell give us kind of an overview of Tell give us kind of an overview of Spock Energy. I mean, Spock Energy. I mean, Spock Energy. I mean, what what do you do? what what do you do? what what do you do? >> We are in the power conversion and motor >> We are in the power conversion and motor >> We are in the power conversion and motor control arena. control arena. control arena. >> What does that mean, Bobby? >> What does that mean, Bobby? >> What does that mean, Bobby? >> means is >> means is >> means is is we are a bunch of high-tech rednecks is we are a bunch of high-tech rednecks is we are a bunch of high-tech rednecks up there in the suburb of Birmingham in up there in the suburb of Birmingham in up there in the suburb of Birmingham in Trussville that we build Trussville that we build Trussville that we build hybrid power systems. So we take hybrid power systems. So we take hybrid power systems. So we take industrial machinery industrial machinery industrial machinery and we turn it into a Prius. Think of a and we turn it into a Prius. Think of a and we turn it into a Prius. Think of a Think of a generator. It's one of our Think of a generator. It's one of our Think of a generator. It's one of our products. products. products. And we take that generator and we build And we take that generator and we build And we take that generator and we build through inverters just like they use in through inverters just like they use in through inverters just like they use in an electric car. an electric car. an electric car. We turn that into a hybrid. So, it We turn that into a hybrid. So, it We turn that into a hybrid. So, it reduces the diesel fuel consumption of reduces the diesel fuel consumption of reduces the diesel fuel consumption of that generator by up to 80%. Reduces that generator by up to 80%. Reduces that generator by up to 80%. Reduces emissions by 70% cuz we're using emissions by 70% cuz we're using emissions by 70% cuz we're using batteries and inverters, which is the batteries and inverters, which is the batteries and inverters, which is the same technology they're deploying there.

same technology they're deploying there. same technology they're deploying there. We're doing power systems for data We're doing power systems for data We're doing power systems for data centers. centers. centers. The new DC architectures for the new The new DC architectures for the new The new DC architectures for the new high-density AI data centers. We've got high-density AI data centers. We've got high-density AI data centers. We've got patents. We're just a bunch of high-tech patents. We're just a bunch of high-tech patents. We're just a bunch of high-tech rednecks that deal in power. rednecks that deal in power. rednecks that deal in power. >> You have become You have become the >> You have become You have become the >> You have become You have become the go-to company for these data centers. go-to company for these data centers. go-to company for these data centers. Like the only game in town. Like the only game in town. Like the only game in town. >> We We've got some patents on some things >> We We've got some patents on some things >> We We've got some patents on some things that uh that uh that uh are going to change are going to change are going to change how we power these things. how we power these things. how we power these things. >> and your company >> and your company >> and your company are the answer to what everybody is are the answer to what everybody is are the answer to what everybody is screaming bloody murder about. Because screaming bloody murder about. Because screaming bloody murder about. Because everybody's screaming bloody murder everybody's screaming bloody murder everybody's screaming bloody murder about the power that this is consuming, about the power that this is consuming, about the power that this is consuming, and you're actually able to reduce that and you're actually able to reduce that and you're actually able to reduce that by 80%. by 80%. by 80%. >> Well, the the >> Well, the the >> Well, the the the power on the the power on the the power on the >> I mean, they'll be full power, but >> I mean, they'll be full power, but >> I mean, they'll be full power, but >> But the There will. And what what the >> But the There will. And what what the >> But the There will. And what what the the manufacturers are doing is the manufacturers are doing is the manufacturers are doing is [clears throat] actually they've Nvidia, [clears throat] actually they've Nvidia, [clears throat] actually they've Nvidia, the largest chip manufacturer for these the largest chip manufacturer for these the largest chip manufacturer for these data centers, data centers, data centers, has moved from traditional computers has moved from traditional computers has moved from traditional computers that were at 48 volts DC.

that were at 48 volts DC. that were at 48 volts DC. >> Right. >> Right. >> Right. >> The new stuff coming out next year is >> The new stuff coming out next year is >> The new stuff coming out next year is 800 volts. So, if I have higher voltage, 800 volts. So, if I have higher voltage, 800 volts. So, if I have higher voltage, there's lower amps. So, I can get more there's lower amps. So, I can get more there's lower amps. So, I can get more power. And we actually have solutions power. And we actually have solutions power. And we actually have solutions cuz we've been doing ship controls at cuz we've been doing ship controls at cuz we've been doing ship controls at 800 to 1,500 volts DC for decades. 800 to 1,500 volts DC for decades. 800 to 1,500 volts DC for decades. We have some some technology that allows We have some some technology that allows We have some some technology that allows us to power those racks us to power those racks us to power those racks and get rid of UPS systems and and all and get rid of UPS systems and and all and get rid of UPS systems and and all of all a lot of their switch gear and of all a lot of their switch gear and of all a lot of their switch gear and it's just going to literally disrupt an it's just going to literally disrupt an it's just going to literally disrupt an entire industry and power it in a much entire industry and power it in a much entire industry and power it in a much cleaner safer and better steward way. cleaner safer and better steward way. cleaner safer and better steward way. And that's really what it's all about. And that's really what it's all about. And that's really what it's all about. We shouldn't demonize any energy. We We shouldn't demonize any energy. We We shouldn't demonize any energy. We should just be good stewards of every should just be good stewards of every should just be good stewards of every one of them. one of them. one of them. >> Right. >> Right. >> Right. >> And that's our approach. >> And that's our approach. >> And that's our approach. >> Well, you know, it the fact that you are >> Well, you know, it the fact that you are >> Well, you know, it the fact that you are the CEO of a billion-dollar company is the CEO of a billion-dollar company is the CEO of a billion-dollar company is enough probably to get you in this enough probably to get you in this enough probably to get you in this studio. But, I got to say studio. But, I got to say studio. But, I got to say that that that you are on my you are on my you are on my most admired list. I mean, as a CEO.

most admired list. I mean, as a CEO. most admired list. I mean, as a CEO. You're and with all the CEOs and I can You're and with all the CEOs and I can You're and with all the CEOs and I can honestly say this and I would not say honestly say this and I would not say honestly say this and I would not say this sitting in front of you with the this sitting in front of you with the this sitting in front of you with the camera. I would not say this if it camera. I would not say this if it camera. I would not say this if it wasn't true. wasn't true. wasn't true. >> [cough] >> [cough] >> [cough] >> With all the >> With all the >> With all the with all the CEOs I have worked with with all the CEOs I have worked with with all the CEOs I have worked with in my career, in my career, in my career, um um um you you are top three and I'm not you you are top three and I'm not you you are top three and I'm not I'm not arranging them anyway. I'm just I'm not arranging them anyway. I'm just I'm not arranging them anyway. I'm just saying saying saying >> I'm honored to even be in the >> I'm honored to even be in the >> I'm honored to even be in the discussion. discussion. discussion. >> But but that that is why you're here >> But but that that is why you're here >> But but that that is why you're here because I want to because I want to because I want to expose our viewers, our listeners expose our viewers, our listeners expose our viewers, our listeners to your philosophy and to your philosophy and to your philosophy and and I and I must say, you know, when and I and I must say, you know, when and I and I must say, you know, when when you became a a client of Creating when you became a a client of Creating when you became a a client of Creating Measurable Results. Measurable Results. Measurable Results. >> Mhm. >> I'm used to >> I'm used to bringing people up from a certain level. bringing people up from a certain level. bringing people up from a certain level. And I quickly realized you guys And I quickly realized you guys And I quickly realized you guys you guys were you guys were you guys were you guys were grabbing hold of Creating you guys were grabbing hold of Creating you guys were grabbing hold of Creating Measurable Results just as another Measurable Results just as another Measurable Results just as another resource and and I I appreciate it and resource and and I I appreciate it and resource and and I I appreciate it and I'm so glad that I'm a part of what you I'm so glad that I'm a part of what you I'm so glad that I'm a part of what you guys are doing. But, this book guys are doing. But, this book guys are doing. But, this book blew me away.

blew me away. blew me away. Um and you're not really an author, and Um and you're not really an author, and Um and you're not really an author, and I've heard you say at several times at I've heard you say at several times at I've heard you say at several times at dinner one night with Polly and with dinner one night with Polly and with dinner one night with Polly and with Robin, your wife, you said, "Yeah, I'm a Robin, your wife, you said, "Yeah, I'm a Robin, your wife, you said, "Yeah, I'm a little nervous about this book. I'm a little nervous about this book. I'm a little nervous about this book. I'm a little I'm a little nervous about how little I'm a little nervous about how little I'm a little nervous about how it's going to come across cuz I you it's going to come across cuz I you it's going to come across cuz I you know, know, know, I mean, you're a very humble guy. I mean, you're a very humble guy. I mean, you're a very humble guy. And And And you know, I'm not I I I get a lot of you know, I'm not I I I get a lot of you know, I'm not I I I get a lot of books. books. books. People give me a lot of books. People give me a lot of books. People give me a lot of books. >> I'm sure. >> I'm sure. >> I'm sure. >> And >> And >> And not not not not all of them are even good. And not all of them are even good. And not all of them are even good. And very few of them are great. This, I started reading this and I read This, I started reading this and I read two chapters and I said, "I got to start two chapters and I said, "I got to start two chapters and I said, "I got to start over. I got to get a highlighter." over. I got to get a highlighter." over. I got to get a highlighter." And And And I have I have I have I I have yellowed this book, dude. This I I have yellowed this book, dude. This I I have yellowed this book, dude. This book is book is book is This book is This is the best leadership This book is This is the best leadership This book is This is the best leadership book I've ever read.

book I've ever read. book I've ever read. >> Thank you. >> Thank you. >> Thank you. >> Um >> Um >> Um it's a different kind of leadership it's a different kind of leadership it's a different kind of leadership book. book. book. >> It is. >> It is. >> It is. >> You know, >> You know, >> You know, John Maxwell has been a long time John Maxwell has been a long time John Maxwell has been a long time friend of mine and and I've always friend of mine and and I've always friend of mine and and I've always thought that the 17 Laws of Leadership thought that the 17 Laws of Leadership thought that the 17 Laws of Leadership was probably the best leadership book was probably the best leadership book was probably the best leadership book I've read. I've read. I've read. But, that's But, that's But, that's that's uh it's kind of basic stuff that's uh it's kind of basic stuff that's uh it's kind of basic stuff compared to this. This compared to this. This compared to this. This In In fact, I'll tell you this in front In In fact, I'll tell you this in front In In fact, I'll tell you this in front of everybody, this is going to be of everybody, this is going to be of everybody, this is going to be required reading for all of our clients. required reading for all of our clients. required reading for all of our clients. I'm going to I'm going to get several I'm going to I'm going to get several I'm going to I'm going to get several cases and this is going to be required cases and this is going to be required cases and this is going to be required reading for all of our clients. Now, I reading for all of our clients. Now, I reading for all of our clients. Now, I had stuff to ask you. had stuff to ask you. had stuff to ask you. But, as I But, as I But, as I as I read the book, as I read the book, as I read the book, I thought, "I just need to read some I thought, "I just need to read some I thought, "I just need to read some pieces of the book and let Bobby explain pieces of the book and let Bobby explain pieces of the book and let Bobby explain it. Or tell me the story behind it. And it. Or tell me the story behind it. And it. Or tell me the story behind it. And so before I even get started on that, so before I even get started on that, so before I even get started on that, tell me about Forbes getting in touch tell me about Forbes getting in touch tell me about Forbes getting in touch with you and and I mean, a guy from with you and and I mean, a guy from with you and and I mean, a guy from Trustful and Forbes is doing a Trustful and Forbes is doing a Trustful and Forbes is doing a documentary series. You can go on documentary series. You can go on documentary series. You can go on YouTube and see Tinder Rednecks and YouTube and see Tinder Rednecks and YouTube and see Tinder Rednecks and there's a bunch of episodes already and there's a bunch of episodes already and there's a bunch of episodes already and I mean, how did this happen?

>> The best way to tell you is the truth, >> The best way to tell you is the truth, which I'm kind of which I'm kind of which I'm kind of that's my that's my the whole stick in that's my that's my the whole stick in that's my that's my the whole stick in life is let's be authentic, let's be life is let's be authentic, let's be life is let's be authentic, let's be honest and that's really part of the the honest and that's really part of the the honest and that's really part of the the philosophy behind all of this and I've philosophy behind all of this and I've philosophy behind all of this and I've always tried to stay always tried to stay always tried to stay out of the out of the out of the limelight limelight limelight and I've had for years some really close and I've had for years some really close and I've had for years some really close dear friends that I work with and dear friends that I work with and dear friends that I work with and colleagues that have said you you you colleagues that have said you you you colleagues that have said you you you got to write a book. You you have to. got to write a book. You you have to. got to write a book. You you have to. And so I went on the journey. I I And so I went on the journey. I I And so I went on the journey. I I started a couple of years ago and I went started a couple of years ago and I went started a couple of years ago and I went a little ways into it and I realized a little ways into it and I realized a little ways into it and I realized that you know, the dyslexic kid from that you know, the dyslexic kid from that you know, the dyslexic kid from Crestwood, Crestwood, Crestwood, which for those of you aren't familiar which for those of you aren't familiar which for those of you aren't familiar with Birmingham, that's in kind of the with Birmingham, that's in kind of the with Birmingham, that's in kind of the heart of it. heart of it. heart of it. Um Not as good a one as you, but I'm a Not as good a one as you, but I'm a storyteller and I can tell stories and I storyteller and I can tell stories and I storyteller and I can tell stories and I can usually relate those and and I have can usually relate those and and I have can usually relate those and and I have a a a I might not have a super high IQ like a I might not have a super high IQ like a I might not have a super high IQ like a lot of people, lot of people, lot of people, but I get along okay, but I get along okay, but I get along okay, but my EQ is extremely high but my EQ is extremely high but my EQ is extremely high and God gifted me that along with and God gifted me that along with and God gifted me that along with dyslexia and the gift of discernment so dyslexia and the gift of discernment so dyslexia and the gift of discernment so that I might not be the professional that I might not be the professional that I might not be the professional noticer, noticer, noticer, but I'm a noticer.

but I'm a noticer. but I'm a noticer. >> Yeah. Well, >> Yeah. Well, >> Yeah. Well, your your emotional quotient your your emotional quotient your your emotional quotient >> And so I I ended up >> And so I I ended up >> And so I I ended up I took I went for about 6 months I took I went for about 6 months I took I went for about 6 months and I interviewed a bunch of people to and I interviewed a bunch of people to and I interviewed a bunch of people to help me and I I had a dear friend there help me and I I had a dear friend there help me and I I had a dear friend there in Birmingham, in Birmingham, in Birmingham, Ken Polk, Ken Polk, Ken Polk, who um is uh the founder of Arlington. who um is uh the founder of Arlington. who um is uh the founder of Arlington. It's a family wealth management firm It's a family wealth management firm It's a family wealth management firm there in town and he had written a there in town and he had written a there in town and he had written a fantastic book that he had sent me. fantastic book that he had sent me. fantastic book that he had sent me. And it was actually was on And it was actually was on And it was actually was on don't ruin your children by giving them don't ruin your children by giving them don't ruin your children by giving them all of your wealth. It was teach them all of your wealth. It was teach them all of your wealth. It was teach them to be to be to be to be good stewards, to be to be good stewards, to be to be good stewards, to be philanthropic, to invest and take that philanthropic, to invest and take that philanthropic, to invest and take that money and use it for good and those money and use it for good and those money and use it for good and those things resonate deeply with me. things resonate deeply with me. things resonate deeply with me. >> Right. >> Right. >> Right. >> And so I called him up and I said, "Hey, >> And so I called him up and I said, "Hey, >> And so I called him up and I said, "Hey, I love your book. I love the style. Did I love your book. I love the style. Did I love your book. I love the style. Did you write it or do you have a" And you write it or do you have a" And you write it or do you have a" And before I could finish the conversation, before I could finish the conversation, before I could finish the conversation, he's got me in a group text with a he's got me in a group text with a he's got me in a group text with a gentleman gentleman gentleman who lived over in Atlanta who lived over in Atlanta who lived over in Atlanta and ended up being not only my and ended up being not only my and ended up being not only my ghostwriter to help me, ghostwriter to help me, ghostwriter to help me, he he's become my brother from another he he's become my brother from another he he's become my brother from another mother.

mother. mother. >> Right. >> Right. >> Right. >> And >> And >> And Dennis is an incredible writer, but he Dennis is an incredible writer, but he Dennis is an incredible writer, but he also also also is a teacher. is a teacher. is a teacher. And he would I I just figured, okay, at And he would I I just figured, okay, at And he would I I just figured, okay, at this point, let's talk. I'll maybe send this point, let's talk. I'll maybe send this point, let's talk. I'll maybe send you some notes. We'll do some net you some notes. We'll do some net you some notes. We'll do some net meetings, meet in person. You write my meetings, meet in person. You write my meetings, meet in person. You write my book. I continue to run this company book. I continue to run this company book. I continue to run this company that's exploding. All is well in the that's exploding. All is well in the that's exploding. All is well in the universe. universe. universe. Uh no. Uh no. Uh no. >> [laughter] >> [laughter] >> [laughter] >> That didn't happen. >> That didn't happen. >> That didn't happen. He [clears throat] wanted me to write He [clears throat] wanted me to write He [clears throat] wanted me to write and so he and so he and so he everything that I wrote everything that I wrote everything that I wrote had to had to be written to him and he had to had to be written to him and he had to had to be written to him and he helped he elevated he helped me he helped he elevated he helped me he helped he elevated he helped me he taught me taught me taught me and he taught me the art of the and he taught me the art of the and he taught me the art of the >> call an editor. >> call an editor. >> call an editor. >> He he is and a and a great friend. I >> He he is and a and a great friend. I >> He he is and a and a great friend. I and he he taught me and and he too and he he taught me and and he too and he he taught me and and he too subscribes to these subscribes to these subscribes to these this philosophy of Lift Up and and as this philosophy of Lift Up and and as this philosophy of Lift Up and and as such such such we we would we we would we we would I'm an early riser. I get up every I'm an early riser. I get up every I'm an early riser. I get up every morning somewhere around 4:00 and that's morning somewhere around 4:00 and that's morning somewhere around 4:00 and that's my quiet time. I spend an hour and a my quiet time. I spend an hour and a my quiet time. I spend an hour and a half to 2 hours. I I read scriptures. I half to 2 hours. I I read scriptures. I half to 2 hours. I I read scriptures. I do deep dives and I journal and and I go do deep dives and I journal and and I go do deep dives and I journal and and I go through my prayer list for for my family through my prayer list for for my family through my prayer list for for my family and friends and co-workers and and friends and co-workers and and friends and co-workers and that book that book that book was inspired through that process.

was inspired through that process. was inspired through that process. >> Sure. >> Sure. >> Sure. >> I'm texting him at 4:00 in the morning. >> I'm texting him at 4:00 in the morning. >> I'm texting him at 4:00 in the morning. Here's the answer and it's in in Psalms Here's the answer and it's in in Psalms Here's the answer and it's in in Psalms and and and and this is how we can articulate and and this is how we can articulate and and this is how we can articulate and the so the whole thing really is is a the so the whole thing really is is a the so the whole thing really is is a a passion, a love a passion, a love a passion, a love and it's finally documenting what we've and it's finally documenting what we've and it's finally documenting what we've been doing since the beginning of this been doing since the beginning of this been doing since the beginning of this company. company. company. >> Right. >> Right. >> Right. >> But in a way that can be passed on and I >> But in a way that can be passed on and I >> But in a way that can be passed on and I didn't want to write a book a Jack Welch didn't want to write a book a Jack Welch didn't want to write a book a Jack Welch type how-to. type how-to. type how-to. >> Right. Right. >> Right. Right. >> Right. Right. >> There's a million of those and that's >> There's a million of those and that's >> There's a million of those and that's not what we wanted to do. It's nothing not what we wanted to do. It's nothing not what we wanted to do. It's nothing like what I intended to do. like what I intended to do. like what I intended to do. >> Right. >> Right. >> Right. See, I I always tell people I I tell See, I I always tell people I I tell See, I I always tell people I I tell people like with Creating Measurable people like with Creating Measurable people like with Creating Measurable Results, I I always tell people when we Results, I I always tell people when we Results, I I always tell people when we start, I say start, I say start, I say I'm not telling you how to do anything. I'm not telling you how to do anything. I'm not telling you how to do anything. I'm not telling your people how to do I'm not telling your people how to do I'm not telling your people how to do anything. I said we are explaining why anything. I said we are explaining why anything. I said we are explaining why certain things work the way they do. certain things work the way they do. certain things work the way they do. This is we're explaining we may suggest This is we're explaining we may suggest This is we're explaining we may suggest something, but we will explain to you something, but we will explain to you something, but we will explain to you why it will work as it does. This is why it will work as it does. This is why it will work as it does. This is what you've done in this book. You've what you've done in this book. You've what you've done in this book. You've explained why what you are doing explained why what you are doing explained why what you are doing has worked.

has worked. has worked. And it's and this is why I call you a And it's and this is why I call you a And it's and this is why I call you a culture architect and you and I both culture architect and you and I both culture architect and you and I both know, Bobby, know, Bobby, know, Bobby, there there are companies that are there there are companies that are there there are companies that are strategically perfect that still go up strategically perfect that still go up strategically perfect that still go up and down and down and down because culture eats strategy for lunch. because culture eats strategy for lunch. because culture eats strategy for lunch. >> Every day. >> Every day. >> Every day. >> And so this is uh >> And so this is uh >> And so this is uh this And And you know, I knew you had this And And you know, I knew you had this And And you know, I knew you had told me told me told me that that this guy had worked with you that that this guy had worked with you that that this guy had worked with you on the book. And on the book. And on the book. And I kind of assumed that I kind of assumed that I kind of assumed that he had take done what you kind of he had take done what you kind of he had take done what you kind of intended in the first place intended in the first place intended in the first place until I started reading it. until I started reading it. until I started reading it. And then I was like And then I was like And then I was like no, I know how that works. And this is no, I know how that works. And this is no, I know how that works. And this is Bobby. Bobby. Bobby. This is Bobby. And so This is Bobby. And so This is Bobby. And so I I just I I just I I just I mean, I I have been I mean, I I have been I mean, I I have been I mean, your your last 3-year growth was I mean, your your last 3-year growth was I mean, your your last 3-year growth was 359%. 359%. 359%. I mean, if if if that doesn't say And I mean, if if if that doesn't say And I mean, if if if that doesn't say And And this is from a guy who will tell you And this is from a guy who will tell you And this is from a guy who will tell you that 359% that 359% that 359% came out of the culture.

came out of the culture. came out of the culture. >> 100%. >> 100%. >> 100%. >> Yeah, I mean >> Yeah, I mean >> Yeah, I mean >> I'd I'd stand up in front of the >> I'd I'd stand up in front of the >> I'd I'd stand up in front of the >> [laughter] >> [laughter] >> [laughter] >> I'd put my hand on the good book and >> I'd put my hand on the good book and >> I'd put my hand on the good book and tell you that. tell you that. tell you that. >> this is This is the You know, and this >> this is This is the You know, and this >> this is This is the You know, and this frankly, it's why frankly, it's why frankly, it's why I I feel like this book is going to help I I feel like this book is going to help I I feel like this book is going to help my business cuz the hardest thing I have my business cuz the hardest thing I have my business cuz the hardest thing I have to convince people to convince people to convince people is that culture will change your bottom is that culture will change your bottom is that culture will change your bottom line. line. line. >> It will. >> It will. >> It will. >> I want to read a couple of things in >> I want to read a couple of things in >> I want to read a couple of things in here, Bobby, and have you here, Bobby, and have you here, Bobby, and have you just comment on them. just comment on them. just comment on them. I I I I thought this is uh I thought this is uh I thought this is uh I thought this was pretty amazing. I thought this was pretty amazing. I thought this was pretty amazing. It says, "Vulnerability is safest when It says, "Vulnerability is safest when It says, "Vulnerability is safest when you have status. you have status. you have status. A CEO who cries is seen as authentic. A CEO who cries is seen as authentic. A CEO who cries is seen as authentic. But a warehouse worker who cries might But a warehouse worker who cries might But a warehouse worker who cries might be seen as unstable. be seen as unstable. be seen as unstable. You don't lose productivity when someone You don't lose productivity when someone You don't lose productivity when someone is grieving. You lose productivity when is grieving. You lose productivity when is grieving. You lose productivity when somebody has to pretend they're not somebody has to pretend they're not somebody has to pretend they're not grieving. If your workplace has no room grieving. If your workplace has no room grieving. If your workplace has no room for pain, it has no room for people.

Golly. Golly. We We We We We ask these people to come We We We We We ask these people to come We We We We We ask these people to come in in in and give us 8 10 hours of their day and give us 8 10 hours of their day and give us 8 10 hours of their day every day. We spend more time together every day. We spend more time together every day. We spend more time together than we do with our own families. Every family Every family has struggles and challenges and has struggles and challenges and has struggles and challenges and we're we tell them to just check that at we're we tell them to just check that at we're we tell them to just check that at the door? the door? the door? No. The fact that a lot of these men and No. The fact that a lot of these men and No. The fact that a lot of these men and women can actually show up cuz their women can actually show up cuz their women can actually show up cuz their lives are in shambles. lives are in shambles. lives are in shambles. They've honored us in their presence. They've honored us in their presence. They've honored us in their presence. Now, that doesn't That doesn't make them Now, that doesn't That doesn't make them Now, that doesn't That doesn't make them accountable to do a good job cuz accountable to do a good job cuz accountable to do a good job cuz actually if you care, if you love actually if you care, if you love actually if you care, if you love somebody, you can't care without somebody, you can't care without somebody, you can't care without responsibility. responsibility. responsibility. >> Right. >> Right. >> Right. >> So, there's still accountability in >> So, there's still accountability in >> So, there's still accountability in there, but there, but there, but we've got to change how we view people. we've got to change how we view people. we've got to change how we view people. And it's it's a topic that's even more And it's it's a topic that's even more And it's it's a topic that's even more important today than ever in the history important today than ever in the history important today than ever in the history probably of the world. probably of the world. probably of the world. With technology advancing the way it is, With technology advancing the way it is, With technology advancing the way it is, with AI, with AI, with AI, and everybody's drive for efficiency, and everybody's drive for efficiency, and everybody's drive for efficiency, the companies that focus on culture, the companies that focus on culture, the companies that focus on culture, a human-centered culture, they will not only thrive, they will they will not only thrive, they will they will exponentially explode because they will exponentially explode because they will exponentially explode because A, a lot of companies are going to be A, a lot of companies are going to be A, a lot of companies are going to be cutting heads cuz they found ways to get cutting heads cuz they found ways to get cutting heads cuz they found ways to get efficiency gains through AI technologies efficiency gains through AI technologies efficiency gains through AI technologies and and the advancements of technology.

and and the advancements of technology. and and the advancements of technology. You become more and more of a number. If You become more and more of a number. If You become more and more of a number. If you thought you were a number before, you thought you were a number before, you thought you were a number before, you're really going to be a number now. you're really going to be a number now. you're really going to be a number now. >> Right. >> Right. >> Right. >> Well, the companies that focus on >> Well, the companies that focus on >> Well, the companies that focus on culture, culture, culture, they're going to have higher retention, they're going to have higher retention, they're going to have higher retention, they're going to get extra effort, and they're going to get extra effort, and they're going to get extra effort, and guess what? guess what? guess what? AI folks, AI folks, AI folks, it's a level playing field cuz a it's a level playing field cuz a it's a level playing field cuz a mom-and-pop and a multinational mom-and-pop and a multinational mom-and-pop and a multinational multi-billion-dollar multi-billion-dollar multi-billion-dollar company have the same tool. company have the same tool. company have the same tool. But what's the difference? But what's the difference? But what's the difference? The people the people. The people the people. The people the people. >> Yeah, I >> Yeah, I >> Yeah, I it is a mantra of mine it is a mantra of mine it is a mantra of mine that I try to get across that I try to get across that I try to get across that you illustrate in this book. And that you illustrate in this book. And that you illustrate in this book. And that is that is that is we got them for 40 hours a week. we got them for 40 hours a week. we got them for 40 hours a week. Okay? Okay? Okay? But their lives are happening in the 128 But their lives are happening in the 128 But their lives are happening in the 128 hours they aren't at work. And so hours they aren't at work. And so hours they aren't at work. And so companies can mandate behavior or companies can mandate behavior or companies can mandate behavior or mandate certain things during that mandate certain things during that mandate certain things during that that 40 hours.

that 40 hours. that 40 hours. But they're bringing their marriage But they're bringing their marriage But they're bringing their marriage problems and their children problems, problems and their children problems, problems and their children problems, their aging parents, their health their aging parents, their health their aging parents, their health problems, their financial problems, problems, their financial problems, problems, their financial problems, their addictions. They're bringing that their addictions. They're bringing that their addictions. They're bringing that right into the 40 hours. And so if right into the 40 hours. And so if right into the 40 hours. And so if you're not paying attention to the you're not paying attention to the you're not paying attention to the culture, you're not getting the 40 hours culture, you're not getting the 40 hours culture, you're not getting the 40 hours you're paying for. you're paying for. you're paying for. >> Absolutely. That's what I love about >> Absolutely. That's what I love about >> Absolutely. That's what I love about CMR. CMR. CMR. I I I I I I completely subscribe. If we build better completely subscribe. If we build better completely subscribe. If we build better humans, humans, humans, we get better companies, organizations. we get better companies, organizations. we get better companies, organizations. It doesn't matter .com or .org, right? It doesn't matter .com or .org, right? It doesn't matter .com or .org, right? We we have to invest in the people. We we have to invest in the people. We we have to invest in the people. >> I thought >> I thought >> I thought I just uh And and I I don't I don't know if you And and I I don't I don't know if you want to comment on this, want to comment on this, want to comment on this, but I just but I just but I just this was in chapter one and I was just this was in chapter one and I was just this was in chapter one and I was just drawn in to this scene. I saw this as a drawn in to this scene. I saw this as a drawn in to this scene. I saw this as a scene in a movie scene in a movie scene in a movie >> That's a that's a real life story. >> That's a that's a real life story. >> That's a that's a real life story. >> Yeah, that you got them all in the the >> Yeah, that you got them all in the the >> Yeah, that you got them all in the the workspace and you know, all your several workspace and you know, all your several workspace and you know, all your several hundred employees and hundred employees and hundred employees and and you said, "As some of you are aware, and you said, "As some of you are aware, and you said, "As some of you are aware, we ran a random company-wide drug test we ran a random company-wide drug test we ran a random company-wide drug test this morning."

this morning." this morning." The silence got instantly louder as the The silence got instantly louder as the The silence got instantly louder as the air conditioning unit cycled off. "I air conditioning unit cycled off. "I air conditioning unit cycled off. "I want you to hear me clearly," I said. want you to hear me clearly," I said. want you to hear me clearly," I said. This is you talking. This is you talking. This is you talking. "We didn't do this to catch anyone. We "We didn't do this to catch anyone. We "We didn't do this to catch anyone. We did it because we love you. did it because we love you. did it because we love you. The systems we build here can kill The systems we build here can kill The systems we build here can kill people if wired incorrectly. people if wired incorrectly. people if wired incorrectly. The stakes are high and I don't want to The stakes are high and I don't want to The stakes are high and I don't want to pretend anyone here is above pretend anyone here is above pretend anyone here is above accountability. accountability. accountability. We all got tested today, even me." We all got tested today, even me." We all got tested today, even me." In my mind, I wasn't talking to In my mind, I wasn't talking to In my mind, I wasn't talking to employees. I was talking to brothers, to employees. I was talking to brothers, to employees. I was talking to brothers, to sisters, to sons who might not make it sisters, to sons who might not make it sisters, to sons who might not make it home. I needed them to feel the blood home. I needed them to feel the blood home. I needed them to feel the blood inside the rules, to know this wasn't inside the rules, to know this wasn't inside the rules, to know this wasn't about policy, it was about funerals I about policy, it was about funerals I about policy, it was about funerals I refused to attend. So, So, >> My guy my >> My guy my >> My guy my guys I say guys my my teams will tell guys I say guys my my teams will tell guys I say guys my my teams will tell you I have a I have a a say and I say you I have a I have a a say and I say you I have a I have a a say and I say it. I've been saying it for 25 years. I it. I've been saying it for 25 years. I it. I've been saying it for 25 years. I don't want your death, your don't want your death, your don't want your death, your dismemberment, or your divorce on my dismemberment, or your divorce on my dismemberment, or your divorce on my conscience. Go home, spend time with conscience. Go home, spend time with conscience. Go home, spend time with your family. Be safe and whenever you're your family. Be safe and whenever you're your family. Be safe and whenever you're in a any kind of operating any kind of in a any kind of operating any kind of in a any kind of operating any kind of machinery or a car, machinery or a car, machinery or a car, another level of safety is is required another level of safety is is required another level of safety is is required and and and it it's because we love them.

it it's because we love them. it it's because we love them. >> Right. >> Right. >> Right. >> I don't want anybody killed there and I >> I don't want anybody killed there and I >> I don't want anybody killed there and I certainly don't want anybody killed out certainly don't want anybody killed out certainly don't want anybody killed out in the field because in the field because in the field because we're dealing with with high voltage. It we're dealing with with high voltage. It we're dealing with with high voltage. It it can absolutely kill someone and it's it can absolutely kill someone and it's it can absolutely kill someone and it's not to penalize them that we do random not to penalize them that we do random not to penalize them that we do random drug tests. drug tests. drug tests. It's for everybody's safety. It's for everybody's safety. It's for everybody's safety. >> Including >> Including >> Including including your customers. including your customers. including your customers. >> I'm not out there I used to wire them >> I'm not out there I used to wire them >> I'm not out there I used to wire them when I started the company. Right. I when I started the company. Right. I when I started the company. Right. I haven't wired one in haven't wired one in haven't wired one in a long time. a long time. a long time. >> Right. >> Right. >> Right. >> But I I can't ask them. It's no >> But I I can't ask them. It's no >> But I I can't ask them. It's no different than I I treat my kids. When different than I I treat my kids. When different than I I treat my kids. When my kids were growing up, my kids were growing up, my kids were growing up, I told them I didn't want them to to I told them I didn't want them to to I told them I didn't want them to to touch alcohol until they were of legal touch alcohol until they were of legal touch alcohol until they were of legal age cuz that's what the law is. And I age cuz that's what the law is. And I age cuz that's what the law is. And I didn't want to be a hypocrite. didn't want to be a hypocrite. didn't want to be a hypocrite. And I didn't touch it until they were And I didn't touch it until they were And I didn't touch it until they were all over 21. all over 21. all over 21. >> Right. >> Right. >> Right. >> And >> And >> And it's just it's the same. it's just it's the same. it's just it's the same. >> You know, this is this is a a challenge >> You know, this is this is a a challenge >> You know, this is this is a a challenge I think that we have in society that I think that we have in society that I think that we have in society that this this this really really really exposes the reality of it. And that is exposes the reality of it. And that is exposes the reality of it. And that is that that that to love somebody doesn't mean approval.

to love somebody doesn't mean approval. to love somebody doesn't mean approval. >> No. >> No. >> No. >> You know, in fact, the deepest kind of >> You know, in fact, the deepest kind of >> You know, in fact, the deepest kind of love is the truth. love is the truth. love is the truth. >> Yes. Done with love. >> Yes. Done with love. >> Yes. Done with love. >> Done with love. >> Done with love. >> Done with love. >> Delivered with dignity. >> Okay. I'm ready. >> Okay. I'm ready. >> Which is one of the themes in the book, >> Which is one of the themes in the book, >> Which is one of the themes in the book, too. too. too. >> Here's another >> Here's another >> Here's another I thought this was brilliant. You know, I thought this was brilliant. You know, I thought this was brilliant. You know, we have a a client Beck's we have a a client Beck's we have a a client Beck's >> Yeah. >> Yeah. >> Yeah. >> Hybrids. >> Hybrids. >> Hybrids. >> Yes. >> Yes. >> Yes. >> And they're a massive company up in >> And they're a massive company up in >> And they're a massive company up in Indiana, all over the country, doing Indiana, all over the country, doing Indiana, all over the country, doing seeds. seeds. seeds. >> Loved that podcast when when you had him >> Loved that podcast when when you had him >> Loved that podcast when when you had him on. on. on. He is awesome. I'd love to meet him one He is awesome. I'd love to meet him one He is awesome. I'd love to meet him one day. day. day. >> I mean, and you will. You will. Cuz I'm >> I mean, and you will. You will. Cuz I'm >> I mean, and you will. You will. Cuz I'm already I'm sitting here thinking of the already I'm sitting here thinking of the already I'm sitting here thinking of the CEOs that I've got to get together. CEOs that I've got to get together. CEOs that I've got to get together. Scott Beck is just so awesome and his is Scott Beck is just so awesome and his is Scott Beck is just so awesome and his is like yours. It's a generational like yours. It's a generational like yours. It's a generational kind of thing. You know, because your kind of thing. You know, because your kind of thing. You know, because your dad is such a huge part of your life and dad is such a huge part of your life and dad is such a huge part of your life and such a huge part of this company. But um such a huge part of this company. But um such a huge part of this company. But um but I I thought I can't wait to show but I I thought I can't wait to show but I I thought I can't wait to show Scott this. Scott this. Scott this. Uh from a management perspective, Uh from a management perspective, Uh from a management perspective, farmers are micromanagers.

farmers are micromanagers. farmers are micromanagers. When a plant is first placed in the When a plant is first placed in the When a plant is first placed in the ground, it is often unstable. Without ground, it is often unstable. Without ground, it is often unstable. Without the right positioning, it bends in the right positioning, it bends in the right positioning, it bends in search of light. A company, like a search of light. A company, like a search of light. A company, like a plant, must be positioned to thrive. plant, must be positioned to thrive. plant, must be positioned to thrive. Leaders must cultivate the ground and Leaders must cultivate the ground and Leaders must cultivate the ground and the atmosphere, ensuring their team has the atmosphere, ensuring their team has the atmosphere, ensuring their team has the resources and directions needed to the resources and directions needed to the resources and directions needed to extend their talents to the tallest extend their talents to the tallest extend their talents to the tallest point. The farmer often uses a stake or point. The farmer often uses a stake or point. The farmer often uses a stake or some other tool that firms the stance of some other tool that firms the stance of some other tool that firms the stance of a plant. This is so it can see the sun a plant. This is so it can see the sun a plant. This is so it can see the sun and nature can determine its final and nature can determine its final and nature can determine its final character and shape. Ultimately, the character and shape. Ultimately, the character and shape. Ultimately, the farmer is an environmental specialist farmer is an environmental specialist farmer is an environmental specialist with one job, create the right with one job, create the right with one job, create the right environment for success and growth. environment for success and growth. environment for success and growth. Boy, that describes culture. Boy, that describes culture. Boy, that describes culture. >> Yes. It's not that hard. >> Yes. It's not that hard. >> Yes. It's not that hard. >> How did you come up with that? Were you >> How did you come up with that? Were you >> How did you come up with that? Were you just driving along and seeing somebody just driving along and seeing somebody just driving along and seeing somebody working on their tomato plants one day working on their tomato plants one day working on their tomato plants one day or or or >> Um, I'm constantly giving the seed >> Um, I'm constantly giving the seed >> Um, I'm constantly giving the seed analogy to to my team, to my Sunday analogy to to my team, to my Sunday analogy to to my team, to my Sunday school class, to my kids, to school class, to my kids, to school class, to my kids, to hopefully my grandkids as they continue hopefully my grandkids as they continue hopefully my grandkids as they continue to grow and thrive, but to grow and thrive, but to grow and thrive, but we plant seeds every day.

we plant seeds every day. we plant seeds every day. And if you want them to grow, And if you want them to grow, And if you want them to grow, it requires it requires it requires effort on our part. effort on our part. effort on our part. And culture to me, And culture to me, And culture to me, every organization has a culture. If you allow it to just take its natural If you allow it to just take its natural flow, you you're not going to get what you you you're not going to get what you want. want. want. If you if you have a desired culture, If you if you have a desired culture, If you if you have a desired culture, you have to do exactly that. You have to you have to do exactly that. You have to you have to do exactly that. You have to put in the stakes, you have to de-weed, put in the stakes, you have to de-weed, put in the stakes, you have to de-weed, you have to fertilize, you have to fertilize, you have to fertilize, and you also have to be honest and tell and you also have to be honest and tell and you also have to be honest and tell people people people what it is that we expect. what it is that we expect. what it is that we expect. Uh, we we subscribe to Uh, we we subscribe to Uh, we we subscribe to core values. We have five core values as core values. We have five core values as core values. We have five core values as a company. Everybody knows them at to a company. Everybody knows them at to a company. Everybody knows them at to nauseam. They're plastered everywhere. nauseam. They're plastered everywhere. nauseam. They're plastered everywhere. They're recognized They're recognized They're recognized >> your walls. They're on your doors. >> your walls. They're on your doors. >> your walls. They're on your doors. >> Tell us what they are. >> Tell us what they are. >> Tell us what they are. >> It's caring, it's compa- it's uh uh it's >> It's caring, it's compa- it's uh uh it's >> It's caring, it's compa- it's uh uh it's caring, gratifying, solution-focused, caring, gratifying, solution-focused, caring, gratifying, solution-focused, um problem-solving.

um problem-solving. um problem-solving. And now that you got me on the spot, I'm And now that you got me on the spot, I'm And now that you got me on the spot, I'm missing one. Committed. That's it. missing one. Committed. That's it. missing one. Committed. That's it. >> [laughter] >> [laughter] >> [laughter] >> I love the go- >> I love the go- >> I love the go- I love going through your company I love going through your company I love going through your company because because because I love how you have decorated. I mean, I love how you have decorated. I mean, I love how you have decorated. I mean, there's it's paintings on doors that there's it's paintings on doors that there's it's paintings on doors that remind people of stuff and words and I remind people of stuff and words and I remind people of stuff and words and I mean mean mean >> Yes. >> Yes. >> Yes. >> You know, I I >> You know, I I >> You know, I I >> I'm a very visual guy. >> I'm a very visual guy. >> I'm a very visual guy. >> I think that uh >> I think that uh >> I think that uh the best CEOs that I've ever worked with the best CEOs that I've ever worked with the best CEOs that I've ever worked with see their employees and I think they see see their employees and I think they see see their employees and I think they see themselves as a little bit of a themselves as a little bit of a themselves as a little bit of a parenting. It's It's kind of parenting. parenting. It's It's kind of parenting. parenting. It's It's kind of parenting. You You You There's nobody you love more than your There's nobody you love more than your There's nobody you love more than your children. And it and and I children. And it and and I children. And it and and I [clears throat] got to tell you, I can [clears throat] got to tell you, I can [clears throat] got to tell you, I can sit down with a CEO and in 10 minutes I sit down with a CEO and in 10 minutes I sit down with a CEO and in 10 minutes I can tell you whether they love their can tell you whether they love their can tell you whether they love their people or not or whether they love people or not or whether they love people or not or whether they love themselves, they love the brand, you themselves, they love the brand, you themselves, they love the brand, you know, I mean, it's know, I mean, it's know, I mean, it's You know, there was a a CEO that I You know, there was a a CEO that I You know, there was a a CEO that I worked with one time that they worked with one time that they worked with one time that they they um they um they um they rebranded.

they rebranded. they rebranded. And it cost them And it cost them And it cost them six or seven million dollars. six or seven million dollars. six or seven million dollars. And I I was just starting to work with And I I was just starting to work with And I I was just starting to work with them and I thought them and I thought them and I thought I'm going to have And and I And I'm going to have And and I And I'm going to have And and I And honestly, I thought I had made a honestly, I thought I had made a honestly, I thought I had made a mistake. Because I don't take everybody. mistake. Because I don't take everybody. mistake. Because I don't take everybody. And and I thought I had made a mistake. And and I thought I had made a mistake. And and I thought I had made a mistake. But I I thought I'm going to have to But I I thought I'm going to have to But I I thought I'm going to have to tell him the truth and I and I told him, tell him the truth and I and I told him, tell him the truth and I and I told him, I said, I said, I said, "You didn't really rebrand. You just "You didn't really rebrand. You just "You didn't really rebrand. You just spent seven million dollars on a new spent seven million dollars on a new spent seven million dollars on a new logo and new color scheme. logo and new color scheme. logo and new color scheme. Okay? Because even this part in here in Okay? Because even this part in here in Okay? Because even this part in here in your in your fabulous your in your fabulous your in your fabulous hardback brochure hardback brochure hardback brochure that talks about culture that was that talks about culture that was that talks about culture that was written by a marketing person. written by a marketing person. written by a marketing person. I said and that was written by a I said and that was written by a I said and that was written by a marketing person that is assuming they marketing person that is assuming they marketing person that is assuming they know what your customers would like you know what your customers would like you know what your customers would like you to be, but I don't think anybody even to be, but I don't think anybody even to be, but I don't think anybody even talked to your people much less watched talked to your people much less watched talked to your people much less watched them.

them. them. And so that it turned out okay because And so that it turned out okay because And so that it turned out okay because he he bought in, but but culture you're he he bought in, but but culture you're he he bought in, but but culture you're right culture is like a current and right culture is like a current and right culture is like a current and all the bad stuff if you if you leave it all the bad stuff if you if you leave it all the bad stuff if you if you leave it alone because because you're right alone because because you're right alone because because you're right everybody has a culture. Everybody has everybody has a culture. Everybody has everybody has a culture. Everybody has one and you can either acquiesce to the one and you can either acquiesce to the one and you can either acquiesce to the culture that you're kind of sitting in culture that you're kind of sitting in culture that you're kind of sitting in the middle of that stream the middle of that stream the middle of that stream or you can be intentional and so or you can be intentional and so or you can be intentional and so everything bad goes downstream. All the everything bad goes downstream. All the everything bad goes downstream. All the garbage ends up downstream and if you garbage ends up downstream and if you garbage ends up downstream and if you say we've got a good culture we're going say we've got a good culture we're going say we've got a good culture we're going to tread water you can't tread water in to tread water you can't tread water in to tread water you can't tread water in the current. You're going to end up the current. You're going to end up the current. You're going to end up downstream. It has to be on purpose. downstream. It has to be on purpose. downstream. It has to be on purpose. >> Well >> Well >> Well and for all you business guys and ladies and for all you business guys and ladies and for all you business guys and ladies out there out there out there it doesn't exist if it's not on your it doesn't exist if it's not on your it doesn't exist if it's not on your P&L. P&L. P&L. Right. Right. Right. I know how you think. I get it. I've run I know how you think. I get it. I've run I know how you think. I get it. I've run a a a reasonably sized company myself with reasonably sized company myself with reasonably sized company myself with hundreds and hundreds of employees hundreds and hundreds of employees hundreds and hundreds of employees and it's on the P&L. We invest in and it's on the P&L. We invest in and it's on the P&L. We invest in culture.

culture. culture. It it trumps everything. It If you look It it trumps everything. It If you look It it trumps everything. It If you look at and and we posted on the walls too at and and we posted on the walls too at and and we posted on the walls too which is part of communication and and which is part of communication and and which is part of communication and and caring about people. You care enough to caring about people. You care enough to caring about people. You care enough to tell them the truth. tell them the truth. tell them the truth. We put we have four BHAGs big hairy We put we have four BHAGs big hairy We put we have four BHAGs big hairy audacious goals audacious goals audacious goals and our number one goal is to be and our number one goal is to be and our number one goal is to be we're an automation company in the power we're an automation company in the power we're an automation company in the power space. Our number one goal space. Our number one goal space. Our number one goal is to be known internationally for our is to be known internationally for our is to be known internationally for our culture. Well, that seems odd. Well, that seems odd. Our number four goal Our number four goal Our number four goal And we're not And we're we're on the And we're not And we're we're on the And we're not And we're we're on the march to that billion dollars, and we march to that billion dollars, and we march to that billion dollars, and we will be there very, very soon. will be there very, very soon. will be there very, very soon. But our one of our B HAGs that's been But our one of our B HAGs that's been But our one of our B HAGs that's been sitting there that we revisit every year sitting there that we revisit every year sitting there that we revisit every year the number four is to be the number four is to be the number four is to be the first in a very select few of the first in a very select few of the first in a very select few of billion-dollar corporations billion-dollar corporations billion-dollar corporations that did it with a positive lift-up that did it with a positive lift-up that did it with a positive lift-up culture that scaled.

culture that scaled. culture that scaled. My last last January when we worked on My last last January when we worked on My last last January when we worked on our strategic planning for the for the our strategic planning for the for the our strategic planning for the for the year, and we we do a process. It's just year, and we we do a process. It's just year, and we we do a process. It's just like EOS or Traction or any of the other like EOS or Traction or any of the other like EOS or Traction or any of the other ones. We use Execution Maximizer. But ones. We use Execution Maximizer. But ones. We use Execution Maximizer. But it's an accountability goal setting uh it's an accountability goal setting uh it's an accountability goal setting uh structure process. And so, we set those structure process. And so, we set those structure process. And so, we set those 10-year B HAGs. We revisit those. We 10-year B HAGs. We revisit those. We 10-year B HAGs. We revisit those. We have 3-year goals that point to the 10. have 3-year goals that point to the 10. have 3-year goals that point to the 10. We have 1-year goals that point to the We have 1-year goals that point to the We have 1-year goals that point to the three. And then we have quarterly goals, three. And then we have quarterly goals, three. And then we have quarterly goals, which we call rocks and major corporate which we call rocks and major corporate which we call rocks and major corporate initiatives, 90-day tasks that we can initiatives, 90-day tasks that we can initiatives, 90-day tasks that we can accomplish that point to our 1-year goal accomplish that point to our 1-year goal accomplish that point to our 1-year goal that points to the three, that points to that points to the three, that points to that points to the three, that points to the 10. Culture is in all of that. Culture is in all of that. >> So, your number one goal is to be >> So, your number one goal is to be >> So, your number one goal is to be internationally be a billion-dollar internationally be a billion-dollar internationally be a billion-dollar company internationally known for your company internationally known for your company internationally known for your culture. culture. culture. >> And that right there >> And that right there >> And that right there good Lord willing is going to help us good Lord willing is going to help us good Lord willing is going to help us not check the box, but move the goal for not check the box, but move the goal for not check the box, but move the goal for towards move it forward towards the towards move it forward towards the towards move it forward towards the goal.

goal. goal. >> Tell me the story. I was fascinated by >> Tell me the story. I was fascinated by >> Tell me the story. I was fascinated by the story the story the story of a customer that you had of a customer that you had of a customer that you had that was having problems with the energy that was having problems with the energy that was having problems with the energy on a ship. And it was with equipment on a ship. And it was with equipment on a ship. And it was with equipment that was not your equipment. They were that was not your equipment. They were that was not your equipment. They were having problems that was not your having problems that was not your having problems that was not your equipment. It was not your equipment. It was not your equipment. It was not your responsibility, but you guys figured out responsibility, but you guys figured out responsibility, but you guys figured out how to deal with it and and tell me what how to deal with it and and tell me what how to deal with it and and tell me what you did. you did. you did. >> Well, what what we did is we had a a >> Well, what what we did is we had a a >> Well, what what we did is we had a a client that they were in a they were in client that they were in a they were in client that they were in a they were in a pickle. a pickle. a pickle. They they had bought a bunch of They they had bought a bunch of They they had bought a bunch of equipment and they couldn't get the equipment and they couldn't get the equipment and they couldn't get the power system coordinated on the ship and power system coordinated on the ship and power system coordinated on the ship and the ship was actually had a a penalty the ship was actually had a a penalty the ship was actually had a a penalty clause if it was not up off the East clause if it was not up off the East clause if it was not up off the East Coast Coast Coast servicing windmills for power servicing windmills for power servicing windmills for power generation. generation. generation. And we happen to have an expert on staff And we happen to have an expert on staff And we happen to have an expert on staff who was familiar with that that who was familiar with that that who was familiar with that that equipment type and had the expertise. equipment type and had the expertise. equipment type and had the expertise. >> And again, this wasn't even your >> And again, this wasn't even your >> And again, this wasn't even your equipment. equipment. equipment. >> We didn't sell a single dime.

>> We didn't sell a single dime. >> We didn't sell a single dime. That all of that equipment was a That all of that equipment was a That all of that equipment was a competitor's equipment. competitor's equipment. competitor's equipment. >> Okay. >> Okay. >> Okay. >> But >> But >> But doing the right thing doing the right thing doing the right thing >> And that competitor couldn't fix it. >> And that competitor couldn't fix it. >> And that competitor couldn't fix it. >> They couldn't fix it. >> They couldn't fix it. >> They couldn't fix it. >> [snorts] >> [snorts] >> [snorts] >> And they couldn't they couldn't get >> And they couldn't they couldn't get >> And they couldn't they couldn't get assets there in time to assets there in time to assets there in time to help them. help them. help them. So they So they So they we we sent one of our guys we we sent one of our guys we we sent one of our guys 9 weeks on the vessel 9 weeks on the vessel 9 weeks on the vessel got everything coordinated and they made got everything coordinated and they made got everything coordinated and they made their deadline their deadline their deadline and and and we will be the long-term beneficiary we will be the long-term beneficiary we will be the long-term beneficiary because we just did the right thing. because we just did the right thing. because we just did the right thing. And full disclosure, they paid for his And full disclosure, they paid for his And full disclosure, they paid for his time, obviously. time, obviously. time, obviously. But But But we it took him away cuz he was a market we it took him away cuz he was a market we it took him away cuz he was a market segment manager. It took him away from segment manager. It took him away from segment manager. It took him away from an entire market an entire market an entire market >> for 9 weeks. >> for 9 weeks. >> for 9 weeks. >> for 9 weeks >> for 9 weeks >> for 9 weeks because it was the right thing to do. because it was the right thing to do. because it was the right thing to do. We were investing in those people cuz We were investing in those people cuz We were investing in those people cuz that investment is not just in my that investment is not just in my that investment is not just in my employees, it's in my customers and hey, employees, it's in my customers and hey, employees, it's in my customers and hey, don't forget don't forget don't forget Minder's cuz that's a three-legged Minder's cuz that's a three-legged Minder's cuz that's a three-legged stool.

stool. stool. >> Who does this? This is so awesome. This >> Who does this? This is so awesome. This >> Who does this? This is so awesome. This is this is like this is like is this is like this is like is this is like this is like Burger King running out of french fries Burger King running out of french fries Burger King running out of french fries and McDonald's supplying french fries and McDonald's supplying french fries and McDonald's supplying french fries for them until they could get their for them until they could get their for them until they could get their French fry supply. I mean, this is French fry supply. I mean, this is French fry supply. I mean, this is awesome, Bobby. awesome, Bobby. awesome, Bobby. >> Well, >> Well, >> Well, >> I mean, and that but that's just >> I mean, and that but that's just >> I mean, and that but that's just everyday business. everyday business. everyday business. >> It's It's It's what we do. >> It's It's It's what we do. >> It's It's It's what we do. We try to lift up everybody in the in We try to lift up everybody in the in We try to lift up everybody in the in the in our sphere of influence. the in our sphere of influence. the in our sphere of influence. We're not We're not We're not We're We're We're >> Do you see how many of these things I've >> Do you see how many of these things I've >> Do you see how many of these things I've got dog-eared? We're not going to get to got dog-eared? We're not going to get to got dog-eared? We're not going to get to all of them, but but uh all of them, but but uh all of them, but but uh I can already ask you now if you'll come I can already ask you now if you'll come I can already ask you now if you'll come back. back. back. >> I mean, >> I mean, >> I mean, >> Sometimes Sometimes when you're down >> Sometimes Sometimes when you're down >> Sometimes Sometimes when you're down here, I mean, we just got sit down and here, I mean, we just got sit down and here, I mean, we just got sit down and do this again. Yeah. do this again. Yeah. do this again. Yeah. >> I'd love to. >> I'd love to. >> I'd love to. >> When I got to this chapter, >> When I got to this chapter, >> When I got to this chapter, >> I've never had a time that you and I sat >> I've never had a time that you and I sat >> I've never had a time that you and I sat down I didn't go away laughing and my down I didn't go away laughing and my down I didn't go away laughing and my jaw was hurting. So, I'm always I'm jaw was hurting. So, I'm always I'm jaw was hurting. So, I'm always I'm always in.

always in. always in. >> Well, when I got to this chapter, >> Well, when I got to this chapter, >> Well, when I got to this chapter, my eyebrows raised before I ever started my eyebrows raised before I ever started my eyebrows raised before I ever started on it. D E I on it. D E I on it. D E I >> Yeah, that that one uh >> Yeah, that that one uh >> Yeah, that that one uh I was a little worried that the I was a little worried that the I was a little worried that the publishers were going to have heartburn, publishers were going to have heartburn, publishers were going to have heartburn, but but but I I I >> I love your first line. It says, "The >> I love your first line. It says, "The >> I love your first line. It says, "The This title This chapter title alone This title This chapter title alone This title This chapter title alone feels like a grenade hidden in a Baptist feels like a grenade hidden in a Baptist feels like a grenade hidden in a Baptist hymnbook." hymnbook." hymnbook." >> [laughter] >> [laughter] >> [laughter] >> Wait Yeah, wait till you hear the >> Wait Yeah, wait till you hear the >> Wait Yeah, wait till you hear the audible version. We got a little We got audible version. We got a little We got audible version. We got a little We got a little special something in there. a little special something in there. a little special something in there. >> Really? >> Really? >> Really? >> Um to introduce this one. >> Um to introduce this one. >> Um to introduce this one. >> Well, I I love and I I don't >> Well, I I love and I I don't >> Well, I I love and I I don't You have to read this. You have to read this. You have to read this. If you've ever even listened to the If you've ever even listened to the If you've ever even listened to the arguments back and forth about all the arguments back and forth about all the arguments back and forth about all the DEI stuff, if you've ever DEI stuff, if you've ever DEI stuff, if you've ever if you've ever been on the extreme of if you've ever been on the extreme of if you've ever been on the extreme of either side, you either side, you either side, you you This chapter is worth this book. I'm you This chapter is worth this book. I'm you This chapter is worth this book. I'm going to read just a little going to read just a little going to read just a little piece and then I want you to just talk a piece and then I want you to just talk a piece and then I want you to just talk a little bit about it. little bit about it. little bit about it. My answer to DEI My answer to DEI My answer to DEI is DOC, is DOC, is DOC, diversity of competence.

diversity of competence. diversity of competence. The heart of DOC can be summarized in The heart of DOC can be summarized in The heart of DOC can be summarized in two sentences. We want competence no two sentences. We want competence no two sentences. We want competence no matter what color or gender it is. We matter what color or gender it is. We matter what color or gender it is. We don't want incompetence no matter what don't want incompetence no matter what don't want incompetence no matter what color or gender it is. color or gender it is. color or gender it is. Competence does not flourish in a Competence does not flourish in a Competence does not flourish in a vacuum. It must be sought. It must be vacuum. It must be sought. It must be vacuum. It must be sought. It must be invited. It must sometimes be looked for invited. It must sometimes be looked for invited. It must sometimes be looked for in places others have ignored. in places others have ignored. in places others have ignored. >> [laughter] >> If we would quit >> If we would quit looking at the outside looking at the outside looking at the outside and start looking at the inside and start looking at the inside and start looking at the inside 99% of our problems would go away. 99% of our problems would go away. 99% of our problems would go away. >> Boy, I agree with that. >> Boy, I agree with that. >> Boy, I agree with that. >> And I and I wrote that chapter >> And I and I wrote that chapter >> And I and I wrote that chapter and it It's because I care It's because I care and I'm tired of the arguing. I don't and I'm tired of the arguing. I don't and I'm tired of the arguing. I don't want to be arguing. I I've been quiet. I want to be arguing. I I've been quiet. I want to be arguing. I I've been quiet. I I I I I knew it was going to be controversial I knew it was going to be controversial I knew it was going to be controversial to some, but it's going to be to some, but it's going to be to some, but it's going to be controversial on both sides, honestly.

controversial on both sides, honestly. controversial on both sides, honestly. But it's middle ground. But it's middle ground. But it's middle ground. >> I don't think this is controversial, >> I don't think this is controversial, >> I don't think this is controversial, Bobby. Bobby. Bobby. >> Well, it it's >> Well, it it's >> Well, it it's It is when you're at the extreme. It is when you're at the extreme. It is when you're at the extreme. >> It's a controversial topic to bring up, >> It's a controversial topic to bring up, >> It's a controversial topic to bring up, but but but >> Not a lot of CEOs are going to step out >> Not a lot of CEOs are going to step out >> Not a lot of CEOs are going to step out there and say anything about it. Let's there and say anything about it. Let's there and say anything about it. Let's put it that way. put it that way. put it that way. >> But but what I got to say >> But but what I got to say >> But but what I got to say is just like I I try to do is just like I I try to do is just like I I try to do with Creating Measure Results. I want to with Creating Measure Results. I want to with Creating Measure Results. I want to explain why something works. Cuz cuz you explain why something works. Cuz cuz you explain why something works. Cuz cuz you can't get anybody to do something just can't get anybody to do something just can't get anybody to do something just on a whim. I mean, and so so the reason on a whim. I mean, and so so the reason on a whim. I mean, and so so the reason I say this chapter is worth the price of I say this chapter is worth the price of I say this chapter is worth the price of the book. the book. the book. >> It is. >> It is. >> It is. >> is because this >> is because this >> is because this I I don't care where you are on this I I don't care where you are on this I I don't care where you are on this topic. If you read this chapter If you topic. If you read this chapter If you topic. If you read this chapter If you can understand Yeah, if you can can understand Yeah, if you can can understand Yeah, if you can understand 2 + 2 = 4, you'll understand understand 2 + 2 = 4, you'll understand understand 2 + 2 = 4, you'll understand this chapter and you'll go, well, this chapter and you'll go, well, this chapter and you'll go, well, that's it. that's it. that's it. >> That's it. >> That's it. >> That's it. >> I mean, you just you just nailed it. And >> I mean, you just you just nailed it. And >> I mean, you just you just nailed it. And and I got to say, I appreciate that not and I got to say, I appreciate that not and I got to say, I appreciate that not only from a personal standpoint, but I'm only from a personal standpoint, but I'm only from a personal standpoint, but I'm I'm going to do my part to make sure I'm going to do my part to make sure I'm going to do my part to make sure this thing gets on as many best seller this thing gets on as many best seller this thing gets on as many best seller lists as we can get it on because this lists as we can get it on because this lists as we can get it on because this is my country we're talking about. This is my country we're talking about. This is my country we're talking about. This is where my kids have to grow up and is where my kids have to grow up and is where my kids have to grow up and people need to understand this.

people need to understand this. people need to understand this. >> I would agree. It is uh >> I would agree. It is uh >> I would agree. It is uh it is certainly it is certainly it is certainly applicable to applicable to applicable to whether you're a .com or a .org. whether you're a .com or a .org. whether you're a .com or a .org. Cuz it's the blocking and tackling. Cuz it's the blocking and tackling. Cuz it's the blocking and tackling. >> Here here here's another one and I >> Here here here's another one and I >> Here here here's another one and I as as much as I hate to finish on this, as as much as I hate to finish on this, as as much as I hate to finish on this, I know we've been talking for an hour. I know we've been talking for an hour. I know we've been talking for an hour. Um but as much as I hate to finish on Um but as much as I hate to finish on Um but as much as I hate to finish on this, I we might need to, but this I have I have I have talked service I have talked service I have talked service >> Mhm. >> Mhm. >> Mhm. >> and being a servant and I pay attention >> and being a servant and I pay attention >> and being a servant and I pay attention to that in my life, to that in my life, to that in my life, but I've never heard it explained better but I've never heard it explained better but I've never heard it explained better than this. than this. than this. And and so And and so And and so you're right. As twisted as it may you're right. As twisted as it may you're right. As twisted as it may sound, many people view service as the sound, many people view service as the sound, many people view service as the consequence of failure. consequence of failure. consequence of failure. That's really true.

That's really true. That's really true. I mean, we we look the people who I mean, we we look the people who I mean, we we look the people who who are struggling, who may be in jobs who are struggling, who may be in jobs who are struggling, who may be in jobs that are kind of service industry jobs that are kind of service industry jobs that are kind of service industry jobs and and and >> And they say the same thing. >> And they say the same thing. >> And they say the same thing. >> a doctor, you couldn't you couldn't be a >> a doctor, you couldn't you couldn't be a >> a doctor, you couldn't you couldn't be a rocket scientist, you know, so you're a rocket scientist, you know, so you're a rocket scientist, you know, so you're a server. Yeah, as twisted as it may server. Yeah, as twisted as it may server. Yeah, as twisted as it may sound, many view service as the sound, many view service as the sound, many view service as the consequence of failure. Few would ever consequence of failure. Few would ever consequence of failure. Few would ever admit this to be true, but it's right in admit this to be true, but it's right in admit this to be true, but it's right in the fine print of that unwritten social the fine print of that unwritten social the fine print of that unwritten social contract. Those at the bottom must contract. Those at the bottom must contract. Those at the bottom must accommodate those at the top. Corporate accommodate those at the top. Corporate accommodate those at the top. Corporate America holds an eerily similar view. America holds an eerily similar view. America holds an eerily similar view. Corporations are top dwellers. Even Corporations are top dwellers. Even Corporations are top dwellers. Even customers symbolize the bottom. In a customers symbolize the bottom. In a customers symbolize the bottom. In a world where those who patronize a world where those who patronize a world where those who patronize a business should be honored, they are business should be honored, they are business should be honored, they are instead routinely dismissed. And when I instead routinely dismissed. And when I instead routinely dismissed. And when I read that, read that, read that, I cannot help but think of airlines. I cannot help but think of airlines. I cannot help but think of airlines. >> Mhm. >> Mhm. >> Mhm. >> Yeah, I mean, they're among the biggest >> Yeah, I mean, they're among the biggest >> Yeah, I mean, they're among the biggest they're among the biggest companies they're among the biggest companies they're among the biggest companies >> Mhm.

>> Mhm. >> Mhm. >> in the world and >> in the world and >> in the world and try try to get anything. You know, I try try to get anything. You know, I try try to get anything. You know, I mean, if you have a I recently had a mean, if you have a I recently had a mean, if you have a I recently had a major major problem major major problem major major problem on an airline that on an airline that on an airline that it it took out a lot of my life. I mean, it it took out a lot of my life. I mean, it it took out a lot of my life. I mean, I had a major problem and I had a major problem and I had a major problem and I ended up spending a lot of time I ended up spending a lot of time I ended up spending a lot of time writing a five-page letter explaining writing a five-page letter explaining writing a five-page letter explaining everything. I sent the CEO the everything. I sent the CEO the everything. I sent the CEO the traveler's gift. I sent the customer traveler's gift. I sent the customer traveler's gift. I sent the customer service head the traveler's gift, sent service head the traveler's gift, sent service head the traveler's gift, sent the copy of the letter to both, and I the copy of the letter to both, and I the copy of the letter to both, and I got a form letter and 5,000 miles. It it got a form letter and 5,000 miles. It it got a form letter and 5,000 miles. It it it it it wouldn't even wouldn't even pay for a wouldn't even wouldn't even pay for a wouldn't even wouldn't even pay for a flight. Wouldn't even pay for an flight. Wouldn't even pay for an flight. Wouldn't even pay for an upgrade. And I wasn't after a flight, I upgrade. And I wasn't after a flight, I upgrade. And I wasn't after a flight, I wasn't after an upgrade. wasn't after an upgrade. wasn't after an upgrade. But, But, But, you talk about dismissal. I mean, it's dismissal. I mean, it's dismissal. And so, this And so, this And so, this idea idea idea that many people view service as the that many people view service as the that many people view service as the consequence of failure and in a world consequence of failure and in a world consequence of failure and in a world where those who patronize a business where those who patronize a business where those who patronize a business should be honored, they are instead should be honored, they are instead should be honored, they are instead routinely dismissed.

routinely dismissed. routinely dismissed. >> And that is a phenomenon that has >> And that is a phenomenon that has >> And that is a phenomenon that has happened over the last three decades. happened over the last three decades. happened over the last three decades. That erosion. That erosion. That erosion. >> It really has. >> It really has. >> It really has. >> And if we could get back to >> And if we could get back to >> And if we could get back to the way it should be the way it should be the way it should be it would turn it would turn companies it would turn it would turn companies it would turn it would turn companies around. around. around. >> You know, I'll tell you a cool local >> You know, I'll tell you a cool local >> You know, I'll tell you a cool local story. story. story. Um, Um, Um, years ago years ago years ago when Walmart came into Gulf Shores. when Walmart came into Gulf Shores. when Walmart came into Gulf Shores. >> Mhm. >> Mhm. >> Mhm. >> Um >> Um >> Um we had some businesses that just closed. we had some businesses that just closed. we had some businesses that just closed. I mean, just on the announcement, they I mean, just on the announcement, they I mean, just on the announcement, they closed. I mean, I can tell you three of closed. I mean, I can tell you three of closed. I mean, I can tell you three of them and I'm sure there were more, but them and I'm sure there were more, but them and I'm sure there were more, but they just closed. Now, in the meanwhile they just closed. Now, in the meanwhile they just closed. Now, in the meanwhile Walmart put up this giant mega store in Walmart put up this giant mega store in Walmart put up this giant mega store in Gulf Shores Gulf Shores Gulf Shores and there is a Ace Hardware that's owned and there is a Ace Hardware that's owned and there is a Ace Hardware that's owned by the Paris family by the Paris family by the Paris family and you could stand in the parking lot and you could stand in the parking lot and you could stand in the parking lot of Paris Ace Hardware of Paris Ace Hardware of Paris Ace Hardware and hit Walmart with a slingshot. Okay?

and hit Walmart with a slingshot. Okay? and hit Walmart with a slingshot. Okay? Well Well Well I dare say I dare say I dare say that every single thing Paris Ace that every single thing Paris Ace that every single thing Paris Ace Hardware has, Walmart has it cheaper. Hardware has, Walmart has it cheaper. Hardware has, Walmart has it cheaper. >> Mhm. >> Mhm. >> Mhm. >> And yet Paris Ace Hardware has not only >> And yet Paris Ace Hardware has not only >> And yet Paris Ace Hardware has not only stayed, they put another store in Orange stayed, they put another store in Orange stayed, they put another store in Orange Beach, another store in Foley, and Beach, another store in Foley, and Beach, another store in Foley, and another store on the Eastern Shore. They another store on the Eastern Shore. They another store on the Eastern Shore. They have grown. They have expanded. And this have grown. They have expanded. And this have grown. They have expanded. And this is a place that you walk in, you feel is a place that you walk in, you feel is a place that you walk in, you feel that culture, man. You feel that that culture, man. You feel that that culture, man. You feel that culture. culture. culture. >> I've been in them. >> I've been in them. >> I've been in them. >> Yeah. >> Yeah. >> Yeah. >> I agree. >> I agree. >> I agree. They will knock you down with service. They will knock you down with service. They will knock you down with service. >> Yeah. And so >> Yeah. And so >> Yeah. And so I I I Bobby, I I appreciate so much you being Bobby, I I appreciate so much you being Bobby, I I appreciate so much you being here. I we could talk all afternoon and here. I we could talk all afternoon and here. I we could talk all afternoon and we got to talk again and we got to talk we got to talk again and we got to talk we got to talk again and we got to talk again about this book because I have again about this book because I have again about this book because I have more places I've dog-eared. more places I've dog-eared. more places I've dog-eared. >> [laughter] >> [laughter] >> [laughter] >> Well, I'm I'm honored to be here. It's >> Well, I'm I'm honored to be here. It's >> Well, I'm I'm honored to be here. It's pleasure always and and would love to. pleasure always and and would love to. pleasure always and and would love to. >> Is there anything that I have >> Is there anything that I have >> Is there anything that I have First I've got two more questions. One First I've got two more questions. One First I've got two more questions. One is is there anything that I haven't is is there anything that I haven't is is there anything that I haven't asked that you would like to get across?

asked that you would like to get across? asked that you would like to get across? >> That's an excellent question and I will >> That's an excellent question and I will >> That's an excellent question and I will say there's probably one thing and and say there's probably one thing and and say there's probably one thing and and it's actually in the in the chapter it's actually in the in the chapter it's actually in the in the chapter >> The secret sauce. >> The secret sauce. >> The secret sauce. >> sauce. But that might be a good one for >> sauce. But that might be a good one for >> sauce. But that might be a good one for another another another >> No, tell us the secret sauce. Tell us >> No, tell us the secret sauce. Tell us >> No, tell us the secret sauce. Tell us the the the >> All right, I'll do I'll tell the secret >> All right, I'll do I'll tell the secret >> All right, I'll do I'll tell the secret >> I'm going to get letters if we don't >> I'm going to get letters if we don't >> I'm going to get letters if we don't tell you the secret sauce. tell you the secret sauce. tell you the secret sauce. >> Well, that actually might be fun. They >> Well, that actually might be fun. They >> Well, that actually might be fun. They won't be sending them to me, so. I I I tell people I I I tell people Lift up is a is a is what we refer to as Lift up is a is a is what we refer to as Lift up is a is a is what we refer to as our culture. And we lift up the our culture. And we lift up the our culture. And we lift up the individual, we create a place for them individual, we create a place for them individual, we create a place for them to thrive and grow and to thrive and grow and to thrive and grow and and and their families. We lift up each and and their families. We lift up each and and their families. We lift up each other cuz everybody here is needed or other cuz everybody here is needed or other cuz everybody here is needed or they wouldn't be here. they wouldn't be here. they wouldn't be here. We lift up the company so we can We lift up the company so we can We lift up the company so we can continue grow, thrive, innovate and and continue grow, thrive, innovate and and continue grow, thrive, innovate and and provide more jobs, create more solutions provide more jobs, create more solutions provide more jobs, create more solutions and serve more people. and serve more people. and serve more people. And we lift up our clients, our And we lift up our clients, our And we lift up our clients, our customers through our God-given talents customers through our God-given talents customers through our God-given talents and abilities.

and abilities. and abilities. And I used to stop here at at lift up And I used to stop here at at lift up And I used to stop here at at lift up the country, but we've we've revised the country, but we've we've revised the country, but we've we've revised that. We actually think we have an that. We actually think we have an that. We actually think we have an opportunity to lift up the world. opportunity to lift up the world. opportunity to lift up the world. A through our message and B through our A through our message and B through our A through our message and B through our technology. technology. technology. And And And all of that at its [clears throat] core all of that at its [clears throat] core all of that at its [clears throat] core the story of how this company came the story of how this company came the story of how this company came about, which you mentioned about, which you mentioned about, which you mentioned earlier in the Tinder Redneck stuff. earlier in the Tinder Redneck stuff. earlier in the Tinder Redneck stuff. We tell a little bit of that story, tell We tell a little bit of that story, tell We tell a little bit of that story, tell a little bit in here, too. a little bit in here, too. a little bit in here, too. But But But my parents lost everything. my parents lost everything. my parents lost everything. My the people [clears throat] that took My the people [clears throat] that took My the people [clears throat] that took the company the company the company off of off of a tragic situation off of off of a tragic situation off of off of a tragic situation uh uh uh were toxic. were toxic. were toxic. I left another company I left another company I left another company to start this company to start this company to start this company because I love my people. And I was because I love my people. And I was because I love my people. And I was young, had two kids on the ground, one young, had two kids on the ground, one young, had two kids on the ground, one in the oven, and and in the oven, and and in the oven, and and and and and really just didn't have two nickels to really just didn't have two nickels to really just didn't have two nickels to hardly rub together as a young man, and hardly rub together as a young man, and hardly rub together as a young man, and my parents who had lost everything they my parents who had lost everything they my parents who had lost everything they had except their house took out a second had except their house took out a second had except their house took out a second mortgage mortgage mortgage and gave me 30 grand to start this and gave me 30 grand to start this and gave me 30 grand to start this company company company 25 years ago.

25 years ago. 25 years ago. Next year, actually, we celebrate that Next year, actually, we celebrate that Next year, actually, we celebrate that 25th anniversary. 25th anniversary. 25th anniversary. Just those two acts, and I could name a Just those two acts, and I could name a Just those two acts, and I could name a hundred more. For love. For love. Now, I know a lot of business suits out Now, I know a lot of business suits out Now, I know a lot of business suits out there they're just kind of squirming in there they're just kind of squirming in there they're just kind of squirming in their chairs, and and I've mentioned it their chairs, and and I've mentioned it their chairs, and and I've mentioned it in those settings. in those settings. in those settings. >> But that's the secret sauce. >> But that's the secret sauce. >> But that's the secret sauce. >> But that's the secret sauce is love. If >> But that's the secret sauce is love. If >> But that's the secret sauce is love. If we would just love our neighbor we would just love our neighbor we would just love our neighbor like we love ourself. like we love ourself. like we love ourself. When's the last time you had an When's the last time you had an When's the last time you had an onboarding in your company and you just onboarding in your company and you just onboarding in your company and you just told them, "Hey, told them, "Hey, told them, "Hey, love your neighbor." love your neighbor." love your neighbor." We don't do that anymore. We don't do that anymore. We don't do that anymore. But we do at Spark. But we do at Spark. But we do at Spark. >> I've got to introduce you to a CEO >> I've got to introduce you to a CEO >> I've got to introduce you to a CEO that also does that. I mean, I've that also does that. I mean, I've that also does that. I mean, I've it will be life's work for me to get you it will be life's work for me to get you it will be life's work for me to get you together together together with with Mark. Mark is Mark Fowler's with with Mark. Mark is Mark Fowler's with with Mark. Mark is Mark Fowler's the CEO of Baptist Health Care.

the CEO of Baptist Health Care. the CEO of Baptist Health Care. >> I heard that podcast that you guys did. >> I heard that podcast that you guys did. >> I heard that podcast that you guys did. >> And >> And >> And >> And I >> And I >> And I I fell in love with that guy. He's He's I fell in love with that guy. He's He's I fell in love with that guy. He's He's phenomenal. phenomenal. phenomenal. >> sat I sat in one of his onboarding. They >> sat I sat in one of his onboarding. They >> sat I sat in one of his onboarding. They onboard new employees every month, and onboard new employees every month, and onboard new employees every month, and he does the first speech. And he does the first speech. And he does the first speech. And and I and I and I you you guys have got to meet each you you guys have got to meet each you you guys have got to meet each other. other. other. >> I stole his >> I stole his >> I stole his one of his one of his uh one of his one of his uh one of his one of his uh one of his techniques. Around the We We one of his techniques. Around the We We one of his techniques. Around the We We onboarded 10 yesterday. onboarded 10 yesterday. onboarded 10 yesterday. And the last thing I said after I told And the last thing I said after I told And the last thing I said after I told them the Lift Up story and the journeys them the Lift Up story and the journeys them the Lift Up story and the journeys and all that, I said, "And there is no and all that, I said, "And there is no and all that, I said, "And there is no shame. shame. shame. If you will If you will If you will If [clears throat] you don't buy into If [clears throat] you don't buy into If [clears throat] you don't buy into what we're trying to do here, what we're trying to do here, what we're trying to do here, we'll pay you for today. You go back we'll pay you for today. You go back we'll pay you for today. You go back there to that lady in HR, there to that lady in HR, there to that lady in HR, and there is no shame, no guilt. and there is no shame, no guilt. and there is no shame, no guilt. We would love for you to go ahead and We would love for you to go ahead and We would love for you to go ahead and quit, and we will go out of our way to quit, and we will go out of our way to quit, and we will go out of our way to help you find another job somewhere. help you find another job somewhere. help you find another job somewhere. But if you're committed to doing this, But if you're committed to doing this, But if you're committed to doing this, it will change your life."

it will change your life." it will change your life." I I That's now part of my standard I I That's now part of my standard I I That's now part of my standard operating operating operating You You get a You get a free get out of You You get a You get a free get out of You You get a You get a free get out of jail card right here, right now. Let's jail card right here, right now. Let's jail card right here, right now. Let's do it on day one. do it on day one. do it on day one. >> Okay, my last question is uh >> Okay, my last question is uh >> Okay, my last question is uh What What can What What can What What can I What can we do to help you? I What can we do to help you? I What can we do to help you? >> Would love people to check out the book, >> Would love people to check out the book, >> Would love people to check out the book, and and I have learned more than I ever and and I have learned more than I ever and and I have learned more than I ever cared to learn about algorithms. cared to learn about algorithms. cared to learn about algorithms. So, I would say, So, I would say, So, I would say, "Love it or hate it. "Love it or hate it. "Love it or hate it. Get on Amazon and and put a review." Get on Amazon and and put a review." Get on Amazon and and put a review." Uh The review is what you the the the Uh The review is what you the the the Uh The review is what you the the the one of the key metrics that the one of the key metrics that the one of the key metrics that the algorithms use, and and as far as that algorithms use, and and as far as that algorithms use, and and as far as that and and if you go and you check out and and if you go and you check out and and if you go and you check out Tender Redneck's, leave us a comment, Tender Redneck's, leave us a comment, Tender Redneck's, leave us a comment, like it, share it, all those normal like it, share it, all those normal like it, share it, all those normal things. things. things. It really does matter cuz I I think It really does matter cuz I I think It really does matter cuz I I think the story merits a little bit of the story merits a little bit of the story merits a little bit of people's time. It's engaging. We've people's time. It's engaging. We've people's time. It's engaging. We've tried to do all of these projects tried to do all of these projects tried to do all of these projects in a in in a four-pillar way, and that in a in in a four-pillar way, and that in a in in a four-pillar way, and that is be authentic, be truthful, is be authentic, be truthful, is be authentic, be truthful, and let the story tell the story.

and let the story tell the story. and let the story tell the story. >> Yeah. >> Yeah. >> Yeah. >> And if we can do that, >> And if we can do that, >> And if we can do that, you might just see your own life through you might just see your own life through you might just see your own life through my story. my story. my story. >> Yeah. >> Yeah. >> Yeah. You know, I got to say this book this book is not Bobby's business. is not Bobby's business. is not Bobby's business. This is not his uh This is not his uh This is not his uh This is not his income. This is not his income. This is not his income. I don't even know what, you know, that I don't even know what, you know, that I don't even know what, you know, that But this podcast But this podcast But this podcast is not my income. is not my income. is not my income. The Tender Rednecks documentary, this is The Tender Rednecks documentary, this is The Tender Rednecks documentary, this is not Bobby's income. not Bobby's income. not Bobby's income. This is our passion. This is our passion. This is our passion. >> Amen. >> Amen. >> Amen. >> But I got to tell you >> But I got to tell you >> But I got to tell you the way we know whether we should keep the way we know whether we should keep the way we know whether we should keep doing it doing it doing it and the way we get to keep doing it is and the way we get to keep doing it is and the way we get to keep doing it is your shares and your comments. your shares and your comments. your shares and your comments. If you share this podcast, if you If you share this podcast, if you If you share this podcast, if you comment on this podcast on YouTube, more comment on this podcast on YouTube, more comment on this podcast on YouTube, more people will see it.

people will see it. people will see it. I I You know, I mean you guys are I I You know, I mean you guys are I I You know, I mean you guys are directing us. directing us. directing us. And and so this is why I can I can And and so this is why I can I can And and so this is why I can I can honestly say, and you you may have heard honestly say, and you you may have heard honestly say, and you you may have heard me say a version of this before, but you me say a version of this before, but you me say a version of this before, but you know how rare it is. know how rare it is. know how rare it is. I'm promising you I'm promising you I'm promising you from me from me from me you're going to love this book. You're you're going to love this book. You're you're going to love this book. You're going to be changed by this book. going to be changed by this book. going to be changed by this book. And if you possibly And if you possibly And if you possibly can can can do not just buy one, buy several. And if do not just buy one, buy several. And if do not just buy one, buy several. And if you have a business with an executive you have a business with an executive you have a business with an executive team team team buy a couple of boxes. buy a couple of boxes. buy a couple of boxes. I am telling you you will not be I am telling you you will not be I am telling you you will not be disappointed. This will do nothing but disappointed. This will do nothing but disappointed. This will do nothing but help you. This will help your bottom help you. This will help your bottom help you. This will help your bottom line and this will bless you. I line and this will bless you. I line and this will bless you. I really can't tell you how much I really can't tell you how much I really can't tell you how much I appreciate you writing the book and appreciate you writing the book and appreciate you writing the book and being here. being here. being here. >> Well, I I thank you. I'm I'm just >> Well, I I thank you. I'm I'm just >> Well, I I thank you. I'm I'm just >> I pray for you and your family every >> I pray for you and your family every >> I pray for you and your family every day. I mean, I don't I am not ashamed to day. I mean, I don't I am not ashamed to day. I mean, I don't I am not ashamed to tell you that. So, tell you that. So, tell you that. So, >> And those are >> And those are >> And those are felt and appreciated.

felt and appreciated. felt and appreciated. >> Well, thank you, buddy. >> Well, thank you, buddy. >> Well, thank you, buddy. >> And we'll get you back at sometime as >> And we'll get you back at sometime as >> And we'll get you back at sometime as soon as we can. soon as we can. soon as we can. >> I look forward to it. >> I look forward to it. >> I look forward to it. >> All right. Well, >> All right. Well, >> All right. Well, I'm Andy Andrews, just one of the I'm Andy Andrews, just one of the I'm Andy Andrews, just one of the noticers at this table trying to harm noticers at this table trying to harm noticers at this table trying to harm harness common sense and wisdom to plow harness common sense and wisdom to plow harness common sense and wisdom to plow through challenges all the way to an through challenges all the way to an through challenges all the way to an answer for you. And I think that'll do answer for you. And I think that'll do answer for you. And I think that'll do it for this week. Get us out of here, it for this week. Get us out of here, it for this week. Get us out of here, Matthew. Matthew. Matthew. So, ladies and gentlemen, and the So, ladies and gentlemen, and the So, ladies and gentlemen, and the [music] boys and girls who aspire to [music] boys and girls who aspire to [music] boys and girls who aspire to come ladies and gentlemen, we have come ladies and gentlemen, we have come ladies and gentlemen, we have reached the end of another episode of reached the end of another episode of reached the end of another episode of The Professional Noticer. In a world The Professional Noticer. In a world The Professional Noticer. In a world where common sense has become a where common sense has become a where common sense has become a superpower, I'm harnessing that tiny superpower, I'm harnessing that tiny superpower, I'm harnessing that tiny [music] bit of mental energy I have for [music] bit of mental energy I have for [music] bit of mental energy I have for you. Seeking wisdom, making you. Seeking wisdom, making you. Seeking wisdom, making observations, and endeavoring to answer observations, and endeavoring to answer observations, and endeavoring to answer tough questions in a way [music] that tough questions in a way [music] that tough questions in a way [music] that will empower your family and your will empower your family and your will empower your family and your business. I'm Andy Andrews, until next business. I'm Andy Andrews, until next business. I'm Andy Andrews, until next week. week. week. Goodbye. Goodbye. Goodbye. This episode of The Professional Noticer This episode of The Professional Noticer This episode of The Professional Noticer was produced by Matt Limpert. The was produced by Matt Limpert. The was produced by Matt Limpert. The Noticer theme, written and performed by Noticer theme, written and performed by Noticer theme, written and performed by Sugarcane Jane. Rocket-powered [music] Sugarcane Jane. Rocket-powered [music] Sugarcane Jane. Rocket-powered [music] roller skates by Acme for the cast and roller skates by Acme for the cast and roller skates by Acme for the cast and crew provided by Twinkle and Smoke of crew provided by Twinkle and Smoke of crew provided by Twinkle and Smoke of Beverly Hills. Additional financial Beverly Hills. Additional financial Beverly Hills. Additional financial consideration provided by The Ridiculous consideration provided by The Ridiculous consideration provided by The Ridiculous English Language Dictionary. Finally, a English Language Dictionary. Finally, a English Language Dictionary. Finally, a dictionary devoted entirely to English dictionary devoted entirely to English dictionary devoted entirely to English words that make absolutely no sense.

words that make absolutely no sense. words that make absolutely no sense. Introducing The Ridiculous English Introducing The Ridiculous English Introducing The Ridiculous English Language Dictionary, where we ask the Language Dictionary, where we ask the Language Dictionary, where we ask the questions other dictionaries are afraid questions other dictionaries are afraid questions other dictionaries are afraid to tackle. Like, why do flammable and to tackle. Like, why do flammable and to tackle. Like, why do flammable and inflammable both mean the same thing? inflammable both mean the same thing? inflammable both mean the same thing? Why can cleave mean to split something Why can cleave mean to split something Why can cleave mean to split something apart or stick two things together? If apart or stick two things together? If apart or stick two things together? If you dust the furniture, you remove dust. you dust the furniture, you remove dust. you dust the furniture, you remove dust. But if you dust a donut, you put But if you dust a donut, you put But if you dust a donut, you put something on it. If your alarm goes off, something on it. If your alarm goes off, something on it. If your alarm goes off, why does that mean it comes on? Inside, why does that mean it comes on? Inside, why does that mean it comes on? Inside, you'll discover hundreds of reasons you'll discover hundreds of reasons you'll discover hundreds of reasons English should never be allowed to English should never be allowed to English should never be allowed to supervise itself. Oversight can mean supervise itself. Oversight can mean supervise itself. Oversight can mean careful supervision or something you careful supervision or something you careful supervision or something you completely missed. Sanction can mean completely missed. Sanction can mean completely missed. Sanction can mean giving person permission or imposing a giving person permission or imposing a giving person permission or imposing a penalty. Fast can mean moving quickly or penalty. Fast can mean moving quickly or penalty. Fast can mean moving quickly or stuck firmly in place. And somehow, we stuck firmly in place. And somehow, we stuck firmly in place. And somehow, we managed to ship cars on a train and managed to ship cars on a train and managed to ship cars on a train and still send cargo by ship. The Ridiculous still send cargo by ship. The Ridiculous still send cargo by ship. The Ridiculous English Language Dictionary, over a English Language Dictionary, over a English Language Dictionary, over a thousand pages proving that English thousand pages proving that English thousand pages proving that English didn't just happen. It was invented by didn't just happen. It was invented by didn't just happen. It was invented by mean high school English teachers.